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Burning Ambulance's avatar

The thing that's funny to me is that prestige has nothing to do with actual numbers. I've been writing a monthly jazz column for Stereogum since 2017. It gets more readers than DownBeat, and most of those readers know very little about jazz. But I still have to pester jazz publicists to even notice what I'm doing, never mind quote my reviews of the albums they're pushing. The BA newsletter, despite reaching almost 5000 people a week, has even less cachet within the jazz industry. If I was a bitter, cranky asshole, I might complain about this more. Instead, I write for whoever's reading.

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Steven Swartz's avatar

Great essay, George. But I'm going to speak up in defense of prestige, corrupting and corrosive as it may be. Prestige is the main – and possibly only – reason that forms of artistic expression that are marginalized in the marketplace are able to get support from governmental, corporate, and philanthropic funding sources. The reflected glow of The Canon makes it attractive for these entities to support NYCB, the Philharmonic, Met Opera, etc. They all have their hidebound aspect, but I'd hate to imagine our city's cultural landscape without them. Most importantly, with that framework in place – i.e., classical music = prestige – more progressive artists, ensembles, and organizations are able to secure funding when they would perish in a market-driven context. (cf Will Robin's "Industry")

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